Navigating the Labyrinth
The number one reason people leave their jobs is due to a bad manager. The best managers and companies know what works — communicating team weekly status, 1:1s, goal setting and clear, regular feedback. Koan (pronounced koh-awn) built a simple set of tools to bring these pillars to every team and company.
We partnered with Koan to create their identity: a mark that represents a labyrinth and a single, continuous journey to ultimate achievement. The wordmark follows the same principals, with a timeless simplicity and contemporary details.
We designed and developed a simple landing page for the company's launch. It was primarily used for recruitment and additional information for potential investors.