Umpqua Bank


Illustrative Tool Kit

Umpqua Bank is one of the largest regional banks in the Pacific Northwest. Umpqua Bank approached Jolby & Friends to create a huge library of illustrated assets that their design teams could use for the next 5 years on materials company-wide. 

Each asset library was developed for a particular branch of banking within Umpqua. Each library consists of people, buildings, objects, animals and patterns that can be used independently to make a specific point on an ad or in any combination to make a scene for a website. One goal that needed to be accomplished was making the tool kit easy for the company's design team to use and manipulate as needed. This versatility is what will keep these libraries timeless and useful for years to come.

Asset Library: Small Business

This asset library was focused on small business owners with a touch of the outdoor lifestyle. The color palette changes for each library.

Asset Library: Commercial Banking

These assets were created for use within Umpqua's Commercial Banking materials. Each illustration focuses on work or retail environments.


  • Creative & Art Direction
    • Umpqua Bank
    • Kate Zimmerman
    • Jolby
  • Illustration
    • Jolby
  • Design
    • Umpqua Bank