Animationland
Animationland welcomes attendees with a bright, irresistible look into an imaginary animation studio with work tables, sketches, and inspiration everywhere! Visitors learn about how animation works, the basics of the animation process, and get to know the playful Animationland mascots.
We partnered with OMSI (Oregon Museum of Science and Industry) to concept and create the exhibit’s identity, characters, world, and animations. The exhibit debuted at OMSI in 2019 and is currently touring the United States!
ROLES
Strategy
Branding
Animation
Illustration
THE CHARACTERS AND THE WORLD
When we were kids, we wanted to become artists and animators, so we put ourselves in that mindset and created a world that we knew kids would want to play in. The goal for each character was to make them simple enough for anyone to draw!
