Animationland

Animationland welcomes attendees with a bright, irresistible look into an imaginary animation studio with work tables, sketches, and inspiration everywhere! Visitors learn about how animation works, the basics of the animation process, and get to know the playful Animationland mascots.

We partnered with OMSI (Oregon Museum of Science and Industry) to concept and create the exhibit’s identity, characters, world, and animations. The exhibit debuted at OMSI in 2019 and is currently touring the United States!

ROLES

Strategy
Branding
Animation
Illustration

animationland primary wordmark
animationland secondary wordmark
animationland secondary wordmark

animationland character sketches
animationland character sketches
animationland character sketches
animationland character sketches
OMSI animationland characters together

THE CHARACTERS AND THE WORLD

When we were kids, we wanted to become artists and animators, so we put ourselves in that mindset and created a world that we knew kids would want to play in. The goal for each character was to make them simple enough for anyone to draw!

OMSI Animationland location map
OMSI animationland background: blub glub village
OMSI animationland background: comfort peaks
OMSI animationland background: forgotten forest
OMSI animationland background: tracey's studio
OMSI animationland background: prickle desert
OMSI animationland background: turtleback island

OMSI Animationland exhibit photos
OMSI Animationland exhibit photos
OMSI Animationland exhibit photos
OMSI Animationland exhibit photos
OMSI Animationland exhibit photos
OMSI Animationland exhibit photos
animationland footer image

TY Friends

Creative Direction

OMSI

Art Direction

Jolby

Design & Illustration

Jolby
OMSI

Animation

Neisje Morrell

Photography

OMSI
Ian Whitmore

Exhibit Design & Fab

OMSI

Video Direction

Truen Pence

Filming

Hunter Hampton

Video Editing

Lucky Day