Flour Bloom | Jolby 2021

Flour Bloom

Flour Bloom partnered with us to bring their dream to life, covering everything from branding and graphics to every last visual touchpoint. The vibe? A charming NYC bakery reimagined through rose-colored glasses. Playful hand-drawn elements paired with pops of bright, colorful graphics created a flexible design system with plenty of personality. Working hand-in-hand with the Flour Bloom team and their talented interior designers, we whipped up a bold, fun, and vibrant brand built to grow and flourish right along with the restaurant.

ROLES

Restaurant Branding
Brand Design
Illustration
Packaging
Spacial Design

A Place You Never Want to Leave

The vintage-inspired, cozy, and fun-filled space was brought to life by the talented Weedman Design Partners, perfectly capturing Flour Bloom’s dreamy vision. We got to sprinkle our magic all over the restaurant with graphics, murals, installations, signage and brand visuals, adding those final touches of charm and personality.

Outside folding Flour Bloom sign and open sign
Outside building corner
Food and beverage at Flour Bloom

Our vibe was NYC Bakery but with rose colored glasses… literally.

Various illustration poster mockups

Take It To-Go

We created limited edition merch runs to keep patrons excited and coming back for more. From shirts and sweatshirts to hats, beanies, totes, and stickers, we captured the fun and energy of the space in every piece.

Flour Bloom hats
Flour Bloom tote bag
Flour Bloom shirt close up
Flour Bloom hat close cup
Flour Bloom hats
Flour Bloom shirts with back illustrations

TY Friends

Creative & Art Direction

Jolby

Design & Illustration

Jolby

Spacial & Interior Design

Weedman Design Partners
Jolby

Photography

Jolby
Flour Bloom

Sign Painting

Thank You Lettering Co.