Sanuk Footwear

Welcome to the world of Sanuk—an unconventional cult brand on a fun, comfy, inventive quest to make your feet smile and put a grin on your chin. Jolby acts as Sanuk’s out-of-house in-house design department. Any creative done to create, launch, and promote Sanuk or their products goes through Jolby!

Welcome to the journey to your happy place.

ROLES

Strategy
Design & Illustration
Animation & Video
Product Design
Branding
Packaging
Photography

Capturing the Journey

We’ve planned and pulled off dozens of photoshoots for Sanuk whether they are somewhere magical or in-studio. Most of our shoots involve photographing hundreds of products across multiple locations while juggling dozens of athletes and models.

Product Launch Videos

We design, create and produce product launch videos to bring Sanuk’s smile-enhancing products to the world.

Sanuk x Grateful Dead

A highlight of the assets we make for a product launch. The collabs with GD are some of our faves!

Sanuk Logo Refresh

We modernized the Sanuk logo, trimming off its sharp edges and getting it cleaned up for the dance.

Catalog Time

Twice a year for 9 years we designed and produced Sanuk’s seasonal catalogs. Along with outlining the products within the season, the catalogs gave us a chance to experiment and play with the season’s graphics kits that we create. After the graphic tone was set, we would use the assets thorough the season’s marketing deliverables.